For a default build, just run:
After done, you can collect the built image from under the deploy folder, for example: build/tmp/deploy/glibc/images/vmware/bzImage-vmware.bin.
The default .config file used is placed in ???.
If you need to customize the kernel configuration, run the menuconfig task by:
bitbake -c menuconfig virtual/kernel
Note: by default this command requires you to run in X Windows.