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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Folks,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">I have no idea who these people are copied on this thread. Who is on the TSC list? Hi Tom King and Behan :)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">There needs to be some clarity here.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Yocto Project is run by Linux Foundation rules.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">It has a huge following and with that comes responsibility. We have to protect our branding and keep clarity associated with the Yocto Project name and what it
delivers.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">I’ve held off responding to this, but I need to because Yocto Project is not a free for all relative to marketing efforts.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">I need you all to understand that branding is important and this event can not and will not proceed without clearer direction and approval.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">First of all Yocto Project is trademarked. It’s Yocto Project™.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Second of all, we have branding requirements that must be met. All collateral and materials must meet the branding guidelines which are published and open.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Any event using the Yocto Project name needs to be approved by the AB and needs to have all collateral and communication approved by Andreea as the YP Advocacy
lead. It has to meet our standards.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Next, I’m not sure what the advantages of an “OE/Yocto Project” event are. There is no marketing connection between YP and OE.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">If OE wants to put on a training event that is wonderful and OE should move forward with that. But any use of YP assets needs to be approved.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Yocto Project is an open source project but it is part of the Linux Foundation. To connect these projects, OE needs to become an LF project.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">I understand that OE is important to YP in many ways, and YP is important to OE, but there is no approved marketing connection.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">There is no reviewed or approved demarcation of how OE and YP would be presented in a marketing / training event.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">All of the materials would need to be reviewed and approved relative to messaging.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">The excitement and eagerness is appreciated but we are responsible for protecting the branding and promise of the Yocto Project name.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">/t<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><a name="_MailEndCompose"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></a></p>
<p class="MsoNormal"><a name="_____replyseparator"></a><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> yocto-advocacy-bounces@yoctoproject.org [mailto:yocto-advocacy-bounces@yoctoproject.org]
<b>On Behalf Of </b>Trevor Woerner<br>
<b>Sent:</b> Wednesday, November 28, 2018 1:11 PM<br>
<b>To:</b> OE Board <board@openembedded.org>; tsc@lists.openembedded.org; yocto-advocacy@yoctoproject.org; Tom King <ka6sox@gmail.com>; Behan Webster <behanw@converseincode.com>; Michael Halstead <mhalstead@linuxfoundation.org>; Jeffrey Osier-mixon <jefro@jefro.net><br>
<b>Subject:</b> [Yocto-Advocacy] OE/Yocto "thing" update 2018-11-28<o:p></o:p></span></p>
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<p class="MsoNormal">Hi everyone,<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">I am organizing an OE/Yocto "event" at the upcoming SCaLE conference[1] under the conviction OE/Yocto needs to expand beyond ELC/E, and OED{A|E}M. Here is an update on my progress.<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Agenda: 1) naming, 2) advertising, 3) date, 4) speakers<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">1) Naming<o:p></o:p></p>
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<p class="MsoNormal">So far we haven't, as of yet, 100% settled on a name for the event. I think the top contenders include "OE/Yocto Summit" and "OE/Yocto Mini-Conf", with and without the word "User" thrown in there as well (e.g. "OE/Yocto User Summit").<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Ideas? Votes? Suggestions?<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">2) Advertising<o:p></o:p></p>
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<p class="MsoNormal">We need a place to advertise this. I'll be sending out an email to the various OE/Yocto mailing lists (my proposed lists are:
<span class="gmail-gi"><a href="mailto:yocto@yoctoproject.org">yocto@yoctoproject.org</a> and
<a href="mailto:openembedded-core@lists.openembedded.org">openembedded-core@lists.openembedded.org</a>) but the more advertising the better. I don't get the impression there will be any advertisement on the SCaLE website itself, other than to make people aware
of a general "Embedded Track" occurring at the conference. Would it be possible/okay to create a page on the OE wiki about it? What about something on a Yocto page/wiki?</span><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">3) Date</span><o:p></o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">Although SCaLE itself is a 4-day event, this OE/Yocto-specific thing will be 1-day in length. While still not 100% cast in stone, this event is very likely to occur on Sunday, March 10, 2019.
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">4) Speakers</span><o:p></o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">So far I've just been contacting some people directly to test the waters and gauge interest. I have not yet sent out a general request for talks.</span><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">For this first such event, my goal is to target "users" of OE/Yocto (instead of core developers) and invite them to share their experiences (both good and bad) as part of their initial forays into this project. I'm
keen to reach people who are new, and get their feedback before they learn all the "tribal knowledge". I would every much like to see future such events targeted towards core developers. But as a first attempt I'm interested in a user conference.</span><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">As such the current list of people I've contacted includes:</span><o:p></o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">Alistair Francis, Western Digital, RISC-V</span><o:p></o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">Jon Mason, the ARM<->Yocto liaison</span><o:p></o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">Rich Persaud, OpenXT</span><o:p></o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">Katrina Prosise, Togan Labs</span><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">We have space for 6 talks if they are 40-minute in length, otherwise we could have more talks if a bunch of shorter ones are proposed.</span><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">Alistair has already committed and confirmed a 40-minute talk. Nothing 100% confirmed from the rest quite yet, and spaces are still available.</span><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">I don't have a hard deadline yet for proposals, my goal is that these talks be relevant when they are given in March. As such, I don't want to set a hard date too far before the event. I'll want to firm things up
by late January or early February.</span><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">The intention is that these talks will be recorded, and posted online at some point.</span><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">Best regards,</span><o:p></o:p></p>
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<p class="MsoNormal"><span class="gmail-gi"> Trevor</span><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span class="gmail-gi">[1] <a href="https://www.socallinuxexpo.org/scale/17x">
https://www.socallinuxexpo.org/scale/17x</a></span><o:p></o:p></p>
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